Will Wireless Power Kill Your Business?

Wireless power over air, once only a dream, is sliding into more and more business strategies. How will the adoption of wireless power at a distance impact your business?


From retailers to factories to product design, businesses are abuzz with not only the possibilities of wireless power but with wireless power that is delivered over air at a distance, without wires or charging pads. And they are setting a production schedule for it.

That’s because delivering wireless power to electronic devices and IoT over air is no longer undeveloped; Cota Real Wireless Power has gained regulatory approvals by the FCC, EU, UK, and other countries bringing the total to more than 60 worldwide. That means companies can start immediately licensing the technology, securing strategic partnerships to build and deploy, and estimating the EBITA of adopting wireless power on a global basis. 

Wireless Power Case Studies 

What does wireless power approvals and adoption mean for your business? 

First, it’s important to understand how wireless power technology will likely be initially used by your industry. Here are some sample case studies to consider:

Large retailers are using wireless power to improve operational efficiency, optimize point of sale promotions, and increase employee efficiency. Inventory control, trailer trackers, and electronic shelf labels are two use cases.

Electronic device developers are using wireless power to decrease product size and weight, increase features and product lifespan, and eliminate the need for disposable batteries. Wearables, environmental monitors, and security systems are three example use cases.

IoT developers are using wireless power to sustainably power the thousands of sensors that smart products require without the need for manually changing batteries or sensors. Sensors do not need to be accessible to humans, which greatly improves design options. Automotive components and household appliances are two use cases.

Healthcare systems are using wireless power technology to decrease dependence on disposable batteries, increase reliability of equipment, and free up nurse and staff time that is often replacing batteries. Heart rate and oxygen monitors, hearing aids, and thermometers are three use cases.

Hospitality and construction companies are using wireless power to decrease the need for wiring multiple electrical outlets for public use, which saves on wiring expenses, increases public safety, and creates a flexible environment for groups of different sizes. Power is delivered wirelessly via ceiling tiles, cord-free tables, or other everyday objects.

These are just a few examples of wireless power planning and use that is happening today. 

Real Wireless Power is enabling products to become lighter, faster, and more dependable and helping employees to be more efficient. This means that companies that maintain the status quo and wait to adopt wireless power will soon appear to have heavier, slower, less dependable products that do not last as long as the competitor's latest version. Companies that don’t leverage wireless power will also need more people on the floor to do a fraction of what the competitor is doing. 

Three Big Competitive Advantages of Using Wireless Power over Air

In short, the three big advantages that wireless power adopters will have are: 

  • Product advantage: more features, more functionality, more sustainability
  • Operational efficiency: less product maintenance, more control, free up employee time to do more important tasks (for example, take care of patients versus change out batteries)
  • Data insights and control: wireless power managed over the cloud provides new data insights about product location and inventory control, customer needs and behaviors, security and safety, and product quality

The first two are the more obvious benefits of leveraging power delivered wirelessly. The last one isn’t talked about as much, but it’s just as empowering. Let’s take a closer look at how wireless power technology can provide business-boosting data insights and controls.

How Wireless Power Offers Data Insights and Control

RF-based wireless power is delivered much like Wi-Fi is today. Both can also send and receive data. When you manage your wireless power system via the cloud, you have control over who and what receives power and when. You can view usage reports and even offer wireless power as a service. 

What many people don’t know is that you can also frequently collect information, such as truck or inventory location and product temperature or status (such as whether it has been dropped) without concern for battery life. Many electronic devices that rely on batteries are limited in the quantity or frequency of data collected.

On the flip side, no battery limitations means you can also deliver data hundreds, even thousands, of times per day. Consumers and employees will always be up-to-date. 

One of the biggest use cases for potentially unlimited delivery of data is for electronic shelf labels. Product signage in store can update as frequently as it does online, in response to supply, demand, consumer behaviors, and inventory levels. 

Menus that change frequently, such as the case with seasonal dishes and limited quantity beverages, like beer on tap and wine, can always provide important information to the consumer that will help them decide. Knowing that there are only three chocolate mousses (or limited-edition smartphones, digital cameras, or signature watches, for that matter) left in stock can encourage consumers to not delay their order.

We have only touched on the ways that Ossia’s partners have been working with Cota Real Wireless Power. The opportunities are endless, and the more that companies embrace them, the more the old ways of batteries, wires, plugs, and charging pads will feel antiquated and inconvenient at best.

At Ossia, our goal is to support those companies who understand the potential impact of bringing Cota Real Wireless Power to life for their employees, customers, and industry. Whether you’re a product developer or looking to improve organizational sustainability and operations, we’d like to help you get started.