4 Ways Wireless Power Helps Exceed Customer Expectation & Expand Reach

With AI, cognitive computing, robotics, and advanced material science and 3D printing becoming more popular, customer expectations are evolving rapidly. Without Real Wireless Power to facilitate new technological advancements, companies will quickly fall behind.

More and more consumers are coming to expect the convenience of long-lasting, wireless devices. Short-lived batteries, multiple chargers, and searching for outlets are obstacles that savvy consumers now automatically and consistently avoid. 

Wireless devices are the standard, but what about wirelessly powered devices?

Modern wireless technology and social media illustration

Wirelessly powered devices are already the expectation:

Wirelessly powering devices for consumers may start as a premium feature for many brands, but it is becoming the norm, as most new tech does. Consumers simply expect it as standard, as they did with cordless telephones, portable cassette players, WiFi-enabled products, and Qi enabled phones. They just might not know how Real Wireless Power works just yet.

Real Wireless Power, that is, power over air without charging pads, at a distance, and without the need for wires and plugs or being in line of sight, goes beyond current wire-free expectations. And when it becomes a customer expectation (whether that customer is a business or a consumer), it’s no longer the premium feature. It’s a must-have.

1. Wireless power enables consumer features not possible within current battery/charging limitations.

In addition to the more obvious benefit of wireless power over air eliminating the frustration of the low-battery warning, integrating a wireless power receiver into a device opens the door to an endless possibility for new innovations and features. Because engineers no longer have to work within the confines of disposable or rechargeable battery life, they can add what may have been previously considered extraneous. 

Examples: send and receive data more frequently, improve displays, increase reliability, track device behaviors and environmental conditions, increase connectivity, and more.

2. Wireless power sets up a company to successfully adopt additional power-hungry technologies, such as 5G and AI.

The benefits and risks of AI are everywhere on the news these days. Costs and ethical considerations aside, artificial intelligence, and everything we do to help safe-guard it, requires considerable power. AI is yet another technology that will sap the battery life of the devices that we use every day, increasing frustration for engineers and consumers alike, unless those devices are already powered wirelessly over air. 

Wireless power will also provide the energy that innovators need to rapidly add the appropriate safe-guards over time as we learn more about how AI affects society, safety, economy, and more.

3. Wireless power frees organizations from relying on expensive, environmentally harming, or scarce resources.

The world and the global marketplace are constantly in flux. One warehouse fire can disrupt thousands of factories, and the ripple effect on consumers is well-documented. Decreasing our reliance on source materials, such as copper for batteries and wires, means decreasing our reliance on other countries, unforeseen disasters, price changes, and limited resources.

Wireless power technology, patented, and licensed from a reputable company that is setting global standards, empowers a company to become more stable on many fronts.

4. Wireless power enables more people to use the device in more locations for a longer period of time, which expands reach.

Access to power is a challenge not only for developing countries, but also workers in remote locations, frequent travelers, and difficult-to-access spaces. 

When power reserves are low, this often leads to a ripple effect of activity that is unrelated to the task at hand. Sometimes it even increases risk. 

When people no longer need to be concerned about battery levels or charging locations and devices are able to charge up automatically (Cota can do this), more people around the world will have the ability to leverage the device more often and for longer periods of time. What’s more the device will last longer, because many devices with built in batteries have a shelf life. 

This not only increases potential consumer reach, but also safety and worker efficiency.

How Will Your Consumers Benefit from Electronic Devices that Have Wireless Power Built In?

If you need help making the business case to your co-workers for wireless power over air, we’re here to help. Download and print this worksheet: Making the Business Case for Wireless Power. It includes questions to ask your team to help you determine the impact wireless power would have on your business.